The Dubai International Boat Show (DIBS) 2024 has concluded its 30th edition, showcasing significant developments and impressive statistics in the maritime and leisure yachting sectors. This article delves into the detailed facts and figures from the event, providing insights into the diverse range of exhibitors, visitor demographics, corporate interests, and innovative highlights.
Attracting Exhibitors
DIBS 2024 featured a substantial international presence, with 52% of exhibitors coming from outside the UAE. The event covered a wide array of sectors appealing to both trade and leisure visitors, including marine lifestyle, superyachts, marina displays, marine equipment and gadgets, outdoor displays, watersports, fishing, sailing, and diving. This variety underscores DIBS’s role as a comprehensive platform for everyone from the maritime industry to families and ocean enthusiasts.
Exhibitor John Philp, COO of Hydroflyer from Australia, expressed his positive experience: “It’s our first time exhibiting at the Dubai International Boat Show. We absolutely love the show. The people have been amazing, and the location is fantastic. It is very easy for us to launch our boats here, and we have enjoyed tremendous success.”
Visitor Profile
DIBS 2024 drew in a diverse audience, including those seeking to purchase marine equipment, water toy aficionados, and buyers of crafts from small to medium leisure crafts and superyachts. The top five visiting countries were the UK, UAE, Russia, India, and Kuwait. Visitors loved the show’s impressive scale and vibrant atmosphere.
Matthieu, from France, remarked: “This is a very, very impressive boat show. I am used to boat shows in Cannes, Monaco, and Genoa, but this is the most impressive event I have ever seen.”
Top Global Brands
The 2024 show featured notable launches and displays from top global brands, including local and international premiers:
- Finnmaster Boats sold its Grandezza 37CA.
- Sirena Yachts showcased the 26.81-metre Wish.
- Gulf Craft displayed 15 yachts, including the Nomad 101, Majesty 111, and premiered the Majesty 60.
- Ferretti Yachts introduced the Riva 82 Diva.
- Sunseeker launched five new yachts.
- Azimut presented the Azimut S7, focusing on sustainability.
- The Wooden Yacht displayed the world’s largest wooden superyacht at 50 metres.
- SF Yachts showcased the Prestige M48 and the Riviera RCAT 50.
Influencer Engagement
DIBS 2024 capitalised on influencer engagement, featuring online UAE personalities including @kari____kari, @b7ry, @ayesha_zehi, @walidyari, and @mo.hssan. Collectively, these influencers have a reach of 8.89 million, which contributed significantly to the event’s visibility.
Social media personality Ayesha Zehi noted, “Whether you enjoy yacht ownership, practice adrenaline-filled water sports, or are simply curious about the luxurious marine lifestyle, the Dubai International Boat Expo is your ultimate destination!”
Huge Marketing and PR Impact
The marketing and PR efforts for DIBS 2024 were extensive, with a total PR value of $69 million and 2 billion in PR circulation. The event generated 1,854 pieces of coverage in local and international media and 1,865 organic social posts, resulting in a net follower growth of 7,000 and 17.5 million organic post impressions across the DIBS social media platforms. According to show organisers, these metrics highlight the event’s significant impact and reach.
In conclusion, the Dubai International Boat Show 2024 demonstrated its global importance with diverse exhibits and strong international participation. Visitor feedback and major brand launches highlighted its prestige, while influencer engagement and extensive PR efforts boosted its visibility and impact. The focus on innovation and sustainability highlights the industry’s progressive approach and anchors DIBS as the gold standard for yachting showcases.
We will return to Dubai Harbour in February 2025. More details coming soon!