Sunreef Yachts Unveils The Interiors of the Ultima 111 at the 31st Dubai International Boat Show

Sunreef Yachts is thrilled to present a first look at the interiors of its ultramodern catamaran, the Ultima 111. Following its recent debut at the Cannes Yachting Festival, this 36.25m luxury vessel showcases a unique design collaboration with Phathom Studio, emphasizing both elegance and sustainability.

The interiors of the Ultima 111 are characterized by a modern aesthetic that balances boldness with serenity. A sophisticated palette of earthy tones and natural materials creates a warm, inviting atmosphere throughout the yacht. 

The owner’s stateroom features a private terrace with direct access to the foredeck, while the main salon boasts fold-out balconies that transform the dining area into an open-air delight. The layout accommodates up to 10 guests across five spacious staterooms.

Key design elements include an open-concept layout with guest accommodations positioned above the hulls for panoramic views, high ceilings and generous glass surfaces that enhance openness and connectivity, and biophilic design principles that incorporate organic curves and soft minimalism to foster a calming environment.

For more information about the Ultima 111 and its innovative interiors, please contact the Sunreef Yachts team.

Pardo Yachts expands into the UAE with its first official dealership and debut at the Dubai International Boat Show 2025

Pardo Yachts announces exclusive dealership with Ocean 360 in the UAE

Debut participation in the Dubai International Boat Show 2025 with the Pardo 38 and Pardo 43

Pardo Yachts, the renowned Italian luxury yacht manufacturer, has officially entered the UAE and Gulf region through an exclusive partnership with Ocean 360, a leading provider of premium yacht services based in Dubai. This strategic move underscores the importance of the Middle East market for Pardo Yachts’ international growth. The collaboration will be celebrated with Pardo Yachts’ debut appearance at the prestigious Dubai International Boat Show 2025, where the brand will present its flagship models, the Pardo 38 and Pardo 43.

Strategic Expansion into the UAE and Gulf Region
Recognized globally for exceptional design, innovation, and craftsmanship, Pardo Yachts is expanding its presence into one of the world’s most affluent yachting markets. The Gulf region, particularly the UAE, represents a significant opportunity for the brand to connect with discerning yacht owners who value luxury, performance, and bespoke design.


Marcello Veronesi, CEO of Cantiere del Pardo, highlighted the importance of this milestone, stating:“The Middle East holds strategic importance for Pardo Yachtsglobal expansion. Partnering with Ocean 360, a trusted and well-established name in the UAE, gives us confidence that this market will embrace the unparalleled quality and style that define our yachts.”Sebastian Dumitrescu, CEO of Ocean 360, underscored this point: We are honored to represent Pardo Yachts as their exclusive dealer in the UAE. Their innovative designs and exceptional craftsmanship align perfectly with our mission to deliver world-class yachting experiences. We are excited to present their stunning yachts to clients across the region.”

Pardo Yachts at the Dubai International Boat Show 2025
Pardo Yachts’ first-ever participation in the Dubai International Boat Show, from 19-23 February 2025, will mark a pivotal moment for the brand. Ocean 360 will showcase two iconic models from Pardo’s walkaround range – the Pardo 38 and Pardo 43. Both yachts embody Italian excellence, combining sleek design, superior performance, and customizable luxury interiors tailored to meet the unique preferences of each owner.

Flagship Models: The Pardo 38 and Pardo 43
The Pardo 38 and Pardo 43 stand out for their perfect balance of aesthetics and functionality. The Pardo 38 and Pardo 43 stand out for their perfect balance of aesthetics and functionality.

Designed to ensure maximum versatility, these models combine comfort and performance in every detail. Visitors to the Dubai International Boat Show will have the opportunity to explore up close how Pardo Yachts’ craftsmanship and attention to detail translate into intelligent and refined use of space on board each model.

Experience Pardo Yachts in Dubai
Pardo Yachts and Ocean 360 invite yachting enthusiasts and potential owners to visit Stand MD 15 at the Dubai International Boat Show 2025.


From Real-Life Mermaids to McLaren Supercars, Dubai International Boat Show is a Must-Visit For All The Family This Weekend

The 31st edition is well underway with enticing activities for the whole family to enjoy 

Activations to entertain visitors include Supercar Avenue, Watersports Demos, Kids Area, Nikki Beach Yacht Club, and more

The 2025 edition of Dubai International Boat Show (DIBS), the global luxury yacht and lifestyle show has grown beyond its roots as a yachting and marine event. The five-day show is established as a yearly occasion for visitors to get close to the water, better understand the industry, and experience a range of rare opportunities. 

Now in its 31st year, DIBS is running at Dubai Harbour with a series of global and regional launches being announced each day in addition to a range of activities for families and friends to enjoy a maritime themed weekend. 

From a Dive Pool complete with visits from a real-life mermaid to a Supercar Avenue stacked with limited edition sports cars, to food trucks offering an array of international food and an ocean-themed kids’ area, there is fun for all ages to enjoy until the final day of the show on Sunday, 23 February. 

Below is a round-up of activities lined up for visitors over the weekend:

Superyacht Avenue

Last chance to catch the impressive collection of the latest in luxury yachts from across the globe. Leading shipyards, yacht curators, brokers and distributors will present the latest collection from brands such as Ocean 360, Ferretti, San Lorenzo, Princess Yachts, Cranchi, and Sunreef, which include 67 international and regional launches of stunning crafts, providing visitors the chance to catch an exclusive glimpse into the world of luxury yachting

Dive Pool

For 2025, the Dive Pool returns, featuring live demonstrations of the latest diving technology and offering kids the opportunity to meet a ‘real-life’ mermaid. Professionals and enthusiasts from the diving community are showcasing the latest in dive technology in the pool, allowing visitors to see the products in action. You can view the full Dive Pool schedule on the official DIBS website.

Watersports & Activities 

For thrill-seekers, daily watersport shows are delivering an adrenaline-inducing experience, featuring live demonstrations of jet skiing, kite surfing, and flyboarding. These shows highlight the skill and precision required to perform at this level. The lineup is sure to draw a crowd, all eager to witness some fun in the sun! Elsewhere, those looking for a catch can be sure to head down to the UAE Fishing Championship organised by the Dubai International Marine Club (DIMC). To see the schedule, visit the DIBS website.

Supercar Avenue

Much like Superyacht Avenue, the Supercar Avenue gives visitors a thrilling look at a rare selection of exclusive vehicles. On display from car club Group 63 are a Koenigsegg Regera – in which there has only been 80 units ever produced, a Pagani Huayra which is equipped with a V12 Bi-Turbo engine, a Bugatti Chiron, a Lamborghini Countach, Ferrari LaFerrari – the first fully hybrid car produced by the motor giants , and a McLaren Speedtail (which just happens to be the fastest car McLaren has ever produced), all of which have an impressive total value of 360 million AED (98 million USD). Take photos, ask questions of the owners, explore them from the outside and – if you’re lucky – have a snoop inside too. 

Food Trucks

For those hungry for a bite or people looking to settle those cravings, parked up at the show is an array of food trucks from popular restaurants across the city. The foodie favourite taco truck from The Maine – Oyster Bar & Grill; local shawarma joint, Shawarma Station; freshly made burgers at Pickl; gourmet deli 1762; authentic Italian Mamma Italia; as well as Pita & Co, House of Pops, Amazon Boost, Haagen Dazs, and more.

Nikki Beach Yacht Club

Music, dining, and entertainment blends seamlessly at Nikki Beach Yacht Club, popping up with a selection of delicious bites and refreshing drinks, soundtracked by the beach club’s resident DJ, as visitors take in the panoramic views of Superyacht Avenue and the wider Dubai Harbour.

Kids’ Area

A designated kids’ area will offer nautical-themed activities for young visitors such as arts and crafts, slime making, face painting, a treasure hunt, bubble show and more to keep your children entertained throughout the event. Under 12s can enter the show free of charge so long as they are accompanied by a ticket-holding adult, so if you’re on the hunt for things to keep your little ones entertained this weekend, there is plenty of excitement happening at DIBS 2025.

From sailing fanatics to families looking for weekend fun, or those with an appetite for marine-related activities, Dubai International Boat Show 2025 has it all. To purchase tickets, visit the website here.








5 Fun Things To Do At DIBS 2025 This Weekend

he best of the 2025 Dubai International Boat Show

[Photo credit: DWTC / DIBS]

Time is running out to experience the best of the 2025 Dubai International Boat Show (DIBS), with the final day set for Sunday, 23 February. Whether you’re drawn to the water, love great food, or need a fun family outing, there’s something here for everyone. It’s a full-scale event packed with excitement, hands-on experiences, and entertainment for all ages. From high-energy watersports demonstrations to kid-friendly activities, here are five fun DIBS 2025 activities you don’t want to miss before the show ends.

Action-Packed Watersports Demonstrations

If you enjoy watching precision and skill on the water, the live watersports demonstrations are worth seeing. Jet ski riders carve sharp turns, flyboarders soar above the waves, and kite surfers harness the wind with seamless control. Visitors will be able to appreciate the coordination and agility involved rather than just high-speed tricks – these high-stakes demonstrations represent one of the most exciting DIBS 2025 activities. Meanwhile, the UAE Fishing Championship provides a different kind of challenge, as anglers compete to land the biggest catch using strategy and patience.

watersport at DIBS 2025

[Photo credit: DWTC / DIBS]

See Some Of The World’s Most Luxurious Yachts

Superyacht Avenue offers a rare chance to see some of the most remarkable yachts in the world, featuring brands like Ocean 360, Ferretti, San Lorenzo, Princess Yachts, Sunreef, and even Lamborghini. These vessels represent a stunning fusion of personal luxury and precision engineering, with cutting-edge navigation systems, advanced construction materials, and bespoke interiors. Visitors can pose for snaps on the pontoons, observe the intricate craftsmanship, and hear directly from designers and brokers about what makes these yachts unique. Whether you have a passion for marine innovation or simply want to witness some of the most exclusive yachts ever built, this is the place to be.

The World-Famous Dive Pool

The Dive Pool is a must-visit for anyone interested in underwater exploration. Live demonstrations showcase cutting-edge diving gear, allowing visitors to see how the latest technology enhances safety and efficiency beneath the surface. This is a great opportunity to learn about advancements in diving, whether you’re an experienced diver or just curious about the equipment. Younger visitors will want to stop by as well, as they’ll get the chance to see a “real” mermaid swimming in the Dive Pool and playfully interacting with guests through the viewing glass.

Grab A Bite To Eat

All the action is bound to work up an appetite, and DIBS 2025 has you covered with some of Dubai’s most popular food trucks. Whether you’re in the mood for a gourmet burger from Pickl, tacos from The Maine, or a fresh shawarma wrap from Shawarma Station, there’s something for everyone. Sweet treats and refreshing drinks are also available for those looking to cool off between activities. It’s the perfect way to recharge before heading back out to explore more of the event.

Let The Kids Have Some Fun

The Kids’ Area is packed with engaging activities to keep younger visitors entertained while parents explore the rest of the show. Under adult supervision, children can get creative with arts and crafts, hunt for hidden treasures, paint their faces, or dive into hands-on slime-making stations. A lively bubble show adds to the excitement, ensuring there’s always something fun happening (great for keeping the younger ones distracted).

Entry to the Kids’ Area is included in the ticket price!

kids fun at DIBS 2025

[Photo credit: DWTC / DIBS]

There Is Still Time To Visit Us!

DIBS 2025 is coming to an end, and this is your final chance to be part of it. Whether you’re here to marvel at world-class superyachts, watch high-energy watersports, or enjoy some of the best food trucks in Dubai, there’s still time to make the most of this extraordinary event. Families can soak up the excitement with interactive activities, while marine enthusiasts can get an exclusive look at the latest diving innovations. Once the doors close, the opportunity is gone until next year, so don’t miss out!

Book your tickets now

Kids under 12 may enter for free when accompanied by a ticket-holding adult.

Dubai International Boat Show Makes Waves with Regal New DOOH Campaign

The city renowned for its costly marinas and breath taking waterfront is making waves again with its new outdoor campaign advertising Dubai International Boat Show. With the much-awaited event looming close, the city billboards have turned into striking symbols of a regal deep blue ocean, inviting boat enthusiasts to discover a world of sea miracles.

Surge of Interest Sees New Brokerage Segment Make Waves at Dubai International Boat Show 2025

Dubai Harbour sees buyers navigating the world of pre-owned luxury vessels, including options at Bush & Noble that start from US$160,000 and rise upwards of US$8 million

On display at DIBS 2025, Lamborghini 63 represents first time Italian manufacturer has exhibited a vessel in the Middle East; tomorrow set to see premiere of Sunreef’s first UAE-built Ultima 55 

Beneath the gleaming towers of Dubai Marina, the second day of the 31st Dubai International Boat Show (DIBS) unfolded with a hum of negotiations and the quiet confidence of buyers circling their next acquisition. Yet while superyachts and new launches continue to dominate the limelight, a fresh segment is emerging as a focal point this year: a dedicated brokerage track designed to help buyers navigate the world of pre-owned luxury vessels.

The globe’s most distinguished maritime and lifestyle event, DIBS 2025 has carved out space for brokerage companies, including Burgess and Bush & Noble, to showcase a range of second-hand watercraft at varying price points, from close to US$160,000 to upwards of US$8 million. The shift reflects a maturing maritime economy in the Gulf, where as well as the traditional superyachts favoured by many of the emirate’s record-high number of millionaire residents, an increasing number of buyers are looking beyond custom-built designs to more immediate opportunities.

Industry Giants Make Their Mark
The brokerage focus does not overshadow the steady drumbeat of major launches and industry milestones. Sunreef Yachts, backed by sporting luminaries such as Formula One icon Fernando Alonso and tennis legend Rafael Nadal, is set to debut its first UAE-built vessel, the Sunreef Ultima 55, tomorrow — further evidence of the Emirates’ growing role in yacht manufacturing. “Our shipyard in Ras Al Khaimah has been very busy building this yacht – the main reason we are participating at DIBS this year,” said Artur Poloczanski, PR Director at Sunreef. “Those who come along on Friday evening will witness a little bit of Sunreef history – the first UAE-built Ultima 55.” 

Another first sees yacht service provider Ocean 360 give a Middle East debut to the Pardo Yachts brand, which is showcasing its flagship models, the Pardo 38 and Pardo 43, this week.  Marcello Veronesi, CEO of Cantiere del Pardo, said the Middle East “holds strategic importance for Pardo Yachts’ global expansion,” adding that partnering with Ocean 360 instilled “confidence that this market will embrace our yachts’ unparalleled quality and style.”

Meanwhile, Gulf Craft, a perennial presence at DIBS since the inaugural edition in 1992, is unveiling an unprecedented eight new models among the 18 vessels it is showcasing this week. The locally owned company revealed that its 2024 operations contributed Dh500 million to the UAE economy through the sale and export of 129 yachts, and it has expanded its workforce by 10 per cent – some 150 staff – across the past 12 months. With a new superyacht service centre, complete with a 600-tonne lift, set to open in Ajman by the middle of the year, the company expects to create a further 120 new jobs. 

“Over the years, we have noted more and more yachts coming to the UAE,” said Mohammed Hussein AlShaali, Chairman at Gulfcraft. “The country is becoming a hub and these yachts coming in need professional support. As a boat builder – a yacht builder – we can offer the professionalism, services, and support they are looking for.”  

Elsewhere, OceanWorld’s flagship brand, Sunseeker Gulf, continues to gain momentum with its 2,200-strong workforce and a portfolio soon to expand from 30-metre yachts to even larger superyachts, while SF Yachts is using DIBS as a launchpad for the regional premiere of its Prestige X70, as well as the Dubai launch of its Gran Turismo 36. Azimut, a regular fixture at the Dubai World Trade Centre-organised show since 2013, announced plans to deepen its regional footprint with five new offices opening this year: two in Dubai, plus locations in Saudi Arabia, Qatar, and Kuwait.

A Show Beyond the Water
Among the showstoppers is the Lamborghini 63, a vessel embodying the Italian automotive brand’s performance and design ethos. This marks the first time a Lamborghini yacht has been showcased in the Middle East, offering visitors an opportunity to step aboard and see its nautical engineering up-close. The yacht’s presence further cement’s the show’s reputation for attracting global heavyweights in the industry. 

“The Italian Seagroup is the world’s largest producer of superyachts over 50 metres and we’re excited that they’ve partnered with us to bring the region’s first Lamborghini yacht to the Dubai International Boat Show,” said Rainer Bhene, CEO of Behnemar Yachts. “Both brands are committed to pushing boundaries and creating exceptional experiences, both on land and at sea.”

And there are more Lamborghinis on show at the traditional Supercar Avenue, which is drawing steady crowds with a striking lineup that this year includes a peppermint green Lamborghini Revuelto, ivory white Countach, and a charcoal black McLaren Speedtail. The nearby Dubai Police exhibition also features two branded jet skis, while the UAE’s Victory Team proudly displays its UIM X-Cat World Championship trophy.

Food offerings reflected the cosmopolitan nature of the event, which is this year boasting exhibitors from some 60 countries, including eight debutants in the form of Croatia, Japan, Latvia, Luxembourg, Myanmar, Romania, Singapore, and Slovenia. Catering to the estimated 35,000 visitors expected over the show’s five days, a wide selection of food options offer everything from Brazilian acai bowls to Arabic shawarma, truffle poutine to Greek tzatziki – a culinary landscape as diverse as the clientele walking the marina. Families, too, found plenty to keep their little ones entertained, with a dive pool and dedicated kids’ club featuring giant Lego stations.

For more information on how to purchase tickets, please visit: https://www.boatshowdubai.com/ticket/













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